With a reported 1,022 vehicle accidents and 19 rapes happening daily in Malaysia, emergencies and crimes are statistically on the rise in our country. Now, there’s a solution to help manage that and keep people safe on and off the road, thanks to Emergency Assistance & Response Services (EARs), now available nationwide.

EARs is a nationwide personal safety and automotive assistance service, ready to aid anyone who find themselves lost, stranded or in need of emergency personal or automotive help. EARs also comes packaged with a free iPhone application affectionately known as the “EARsAlert2”, which allows users to seek for help at the touch of a button. The technology was developed since 2009 and this revamped version has now been fine-tuned to meet different needs, including a 5-second auto alert. The app is now available on iTunes for iPhone users to download for free, and users can play around with the app in demo mode without an account. The app will soon be available for other smartphones.

EARs simplifies the entire process – just tap on the icon and a signal is immediately sent within 5 seconds to EARs which identifies your name and pinpoints your location via GPS. You will receive a call from an EARs agent within a short timeframe to ascertain your condition and safety, and to confirm what kind of emergency service or assistance you need. The agent will then contact the relevant service providers to assist you. At the same time, EARs will also alert five of your closest contacts to inform them about your situation. If you were involved in an accident, EARs is also able to assist with police reporting, workshop coordinations for repairs and insurance claims, if needed.

Kindly log on to www.ears.my to find out more about the full range of services offered by EARs, or to register for the service and stand a chance to win a brand new iPhone 4S! For Malaysians, choose from the Breakdown and Assistance (BRASS) plus Personal Alert (PAL) combined packages at only RM75 per year or RM10 per month. You can also try out the service by registering for a one-week membership at only RM5 by sending a text SMS “ON EARS 5” to 36660 for immediate sign-ups! For non-Malaysians, please visit our website for more information on how you can benefit from EARs as well.